The Trifari Jewelry Company was founded by Gustavo Trifari, an Italian immigrant, in 1904 when he was only 20 years old. He then started the company ‘Trifari and Trifari’ with his Uncle in 1910. After a few years, Gustavo’s uncle left the company to just Gustavo. In 1918, partnering with Leo Kraussman,Trifari started to become successful, however it wasn’t until Gustavo’s third partnership that the business started to become famous. After his third partnership with Carter Fishel in 1925, the business incorporated and flourished. The success of the Trifari Jewelry Company was due to their partnership allowing for them to take advantage of each other’s expertise. Gustavo had the expertise and knowledge in Jewelry while Fishel had excellent sales skills.
The team that worked for the company was continually expanding and welcomed a new designer in 1930; Alfred Philippe. He eventually worked his way up to the head designer position. This brought in a whole new set of skills and expertise allowing for the company to design very high end jewelry and is argued to be the turning point of the company. Alfred Philippe vintage Trifari jewelry is among the most sought after. With the war came rationing of materials, a death for many companies, but not Trifari. It is in this period that the company produced many of its finest pieces, including the lucite ‘jelly bellys’. It also invented ‘Trifanium’ a mix of metals that mimics gold.
Trifari Jewelry had been known to only use the finest pieces and top quality materials including only the best Austrian rhinestones. Trifari jewelry also use a logo to represent their jewelry’s authenticity and design. The designs of the jewelry evolved but Trifari would often reuse designs that were popular and sometimes create variations of the same design. Jewelry marked with a Crown over the T, called Crown Trifari is also highly sought after.
The Trifari Company was run by the family until 1975 where the company was sold to another, the Hallmark Jewelry Company. In 1988 it was again sold to Crystal Brands and was then sold to Chase Capital Partners and Lattice Holding Company. As of right now, the Trifari company was moved overseas and no longer produces high end quality jewelry and are focusing on the lower end.
If you seek the quality of a bygone era of Trifari Jewelry, shop on resale sites. We carry a selection in our store.